Your Journey To AI-Enabled Growth Starts Here

People-First, AI-Enabled Growth for MSPs, VARs, IT Resellers & Service Based Businesses

Grow sales revenue, cut support costs, and scale — without adding headcount.

👉 See ROI in 30–90 days with proven AI sales & support systems.

Apply for Your People First - AI Enabled Strategy Session

Proven ROI in 30-90 Days

– measurable wins in sales, support, and operations.

Complex AI Solutions Simplified

- We turn AI hype into measurable and tangible business results.

Low-Risk, High-Impact Entry Point

– start for less than the cost of one junior hire.

The Real Challenges MSPs, Resellers & Service Businesses Face

Most MSPs think their biggest challenge is top-of-funnel marketing. But the real revenue leaks are happening across your whole business. Here’s where I see it every day:

Support & Operations

Manual ticket triage – reviewing/assigning 40–50 tickets a day is wasting hours daily.
Inefficiency & resource drain – Valuable technician time lost to repetitive admin work.
Scalability bottleneck – Growing ticket volumes without automation means longer SLAs.
Service desk fire-fighting – Techs are buried in queues instead of solving real problems.
Project delivery pressure – With more client wins come more projects — and not enough systems to scale delivery smoothly.
Client experience risk – Slow triage and response times directly impact client satisfaction.

Sell-Through & Resale

Reselling Copilot low-margin licenses rather than high-margin AI solutions.
Clients are already asking about AI — but MSPs don’t know where to start
Fear of choosing the wrong AI solution — so nothing gets deployed.
No clear way to package AI into a profitable, people-first offering for clients.
Confusion between AI and automation — and how to show clients the difference.
No internal AI expertise or strategy — clients are asking for AI roadmaps, but most MSPs feel disconnected and underprepared without a solid foundation themselves.

Sales

Missed inbound calls & enquiries – Prospects rarely call back; every missed call = lost revenue.
Unqualified leads drain time and energy – Sales teams are stretched trying to follow up with every enquiry, instead of focusing on prospects ready to buy.
High sales churn – Reps are hired, thrown into the deep end, and leave due to lack of structure or methodology.
No playbook or coaching – Sales teams lack frameworks, real-time feedback, or proven MSP sales methodologies.
Long ramp-up times – New reps often take 6–12 months before producing consistent results.
Owner dependency – Founders remain the best salesperson because they care most, but lack time.

Marketing

Leads wasted – Thousands spent on lead-gen campaigns, but enquiries aren’t followed up or go unanswered.
Dormant accounts ignored – Existing clients and old prospects never reactivated, leaving revenue on the table.
No nurturing process – Leads that aren’t ready to buy today fall through the cracks instead of being warmed up.
Slow response times – Marketing generates demand, but delays in follow-up mean competitors close first.
Lack of alignment – Sales and marketing teams aren’t in sync, so messaging, targeting, and follow-up don’t connect.
No idea how to market AI – MSPs want to offer AI, but don’t know how to position it. The messaging feels vague, and they’re unsure how to package and promote it without confusing clients.
Unclear value proposition – “AI” sounds good — but what are you actually selling? Most MSPs struggle to turn features into real-world outcomes in their messaging.

The Good News?

These are exactly the kinds of challenges I help you solve with AI — quickly, securely, and without adding headcount.

Whether you’re hiring fast, trialing tools, or spinning a dozen plates at once — it’s all normal. This is what fast growth looks like.

The good news? There’s a smarter, simpler way to scale.

What AI Can Really Do

When most people think of AI, they picture ChatGPT, Copilot, Grok, or a simple chatbot on a website.

👉 And maybe you’ve started there — experimenting with a few tools, testing ideas, running small internal pilots. But without structure, it can feel chaotic fast.

Here’s the truth:
👉 AI can absolutely transform your business — but only if you start with a strategy.

That’s where we begin.

We create a clear, actionable AI roadmap that aligns with your growth goals, identifies the biggest ROI opportunities, and gives your team the clarity to move forward without overwhelm.

Because when you implement the right AI, in the right order, something powerful happens:

💡 AI stops being a buzzword — and starts acting like a full digital team.

That’s the AI I bring into businesses.

Not chatbots.
Not shallow automations.
But intelligent, voice- and task-based AI agents that act like real team members — trained in your brand, tone, and workflows — and designed to scale your business without adding to your payroll.

Think:

Answering calls, qualifying leads, and booking meetings automatically
Coaching sales reps in real-time to improve performance and retention
Resolving Tier 1 support tickets 24/7 with no human involvement
Turning dormant data into revenue
Surfacing insights that inform better decisions across sales, service, and ops

👉 This isn’t the future. It’s already happening.

And the best part? You don’t need a developer, a huge internal team, or a massive budget to get started. I bring the partners, platforms, and strategy — so you get speed to value, minus the risk.

When AI is done right, it doesn’t just make things faster. It makes business better.
It takes the pressure off your people. It reduces chaos. It smooths out the stress that comes with rapid growth — and turns it into a system you can scale.

Real AI Business Results Already Achieved

Here are just a few live, measurable outcomes from deployments already in place with partners and proven platforms I will be recommending to you:

Global Tech Distributor – AI-led reactivation campaigns turned dormant leads into fresh sales opportunities at scale.
Recruitment Campaign – AI agents made 3,500 calls in 3 hours, booking 50 jobs — at a cost of just £160.
Nationwide Pharmacy – Managing 30M prescriptions across 9 systems, AI agents streamlined calls and repeat prescriptions, freeing pharmacists for clinical work.
Nationwide Energy Company – A 48-minute process reduced to 8 minutes, with AI handling verification and compliance steps.
Sales Teams – Coaching agents analysed 100% of sales calls, cutting ramp-up time for new hires, reducing turnover, and spotting missed opportunities.
Support Functions – Up to 50% of Tier 1 tickets resolved instantly, cutting costs and boosting customer satisfaction.

These aren’t pilots — they’re live AI deployments delivering ROI in 30–90 days.

The People-First, AI-Enabled Growth Journey

We don’t start by overhauling your entire business.

We start by partnering with you to identify the quick wins — the places where AI can deliver real ROI in 30–90 days, reduce pressure on your team, and create immediate breathing room.

This is a people-first, phased approach that begins with strategy, not tech — helping you scale confidently across sales, marketing, support, and operations, without adding headcount or overwhelming your team.

Phase 1 – AI ROI Acceleration Workshop & Roadmap (Your No-Risk First Step)

This is where your AI journey begins — with clarity, confidence, and a strategy built for your business.

✔ Review Sales, Marketing, Support & Operations to spot friction and missed opportunities
✔ Identify quick wins that deliver ROI in 30–90 days
✔ Show your team how AI supports people, not replaces them
✔ Align leadership and teams with a clear, actionable roadmap

👉 Goal: Cut through the AI noise and walk away with a roadmap you can act on immediately.

Phase 2 – Quick Win AI Deployment

This is where AI stops being theory and starts delivering results.

✔ Deploy 1–2 agents where ROI is obvious.
✔ Train them in your brand + connect to your systems.
✔ Measure impact in real time.
✔ Scale once ROI is proven.
💡 Examples: SalesCoachAI, SupportCoachAI, AnalystAI, Voice AI Agents.
👉 Low-risk. Fast. Proven. ROI in 30–90 days.

Phase 3 – Coaching & Enablement

AI isn’t “set & forget.” I partner with you to:

✔ Align agents to your brand & workflows.
✔ Optimise scripts, playbooks & adoption.
✔ Build team confidence & buy-in.
✔ Track ROI and feed insights back into the business.
💡 The result: AI that keeps getting smarter and more profitable.

Phase 4 – Scale & Sell-Through

Turn your internal success into a new revenue stream.
✔ Package your AI solutions for clients.
✔ Build go-to-market messaging & pricing.
✔ Enable your sales team to sell AI, people-first.
✔ Scale with proof and credibility.

💡 The result: new recurring revenue, stronger client relationships, and a competitive edge.

How to Get Started

The first step is simple — the AI ROI Acceleration Workshop & Roadmap

(Your No-Risk First Step)

This is where we:
• Review your current processes, systems, and workflows.
• Spot the biggest ROI opportunities where AI can drive results fast.
• Build confidence across your leadership team and your employees doing the work, by showing how AI supports people rather than replacing them.
• Translate AI into real, tangible business outcomes for your business.

Here’s what’s included:
• 1-Day Onsite Workshop – A deep dive into your business to uncover the quick wins and map where AI can deliver measurable impact.

• 3 x 90-Minute 1:1 Growth Sessions – With your leadership team and department heads to refine opportunities, prioritise the highest-value use cases, and build your People-First AI Roadmap.

At the end of this workshop, one of two things will happen:

You’re AI ready now → If you’re AI-ready and we can see a clear ROI path, I’ll introduce you to the next phase of deployment with my trusted AI partners & platforms. We only work with businesses where we can see an immediate use case and ROI.
You’re not AI ready yet → If you don’t yet have the workflows, processes, or context in place yet, I’ll create a custom AI ROI Roadmap showing exactly what you need to become AI-ready. You can choose to implement the roadmap yourself — or bring me back in to guide you through it.

👉 Either way, you’ll walk away with clarity, confidence, and a plan you can act on immediately.

Investment & Next Steps

The AI ROI Acceleration Workshop & Roadmap is £5,000 + VAT.

👉 As part of my Early Adopters Launch — exclusively for existing clients and connections — the first 5 companies can secure it for £3,000 in return for a use case and testimonial.

As an early adopter, you’ll benefit from my full focus on maximising ROI. This isn’t about theory — it’s about making sure you get results fast, avoid costly mistakes, and jump 2–3 years ahead of competitors who are still “thinking about AI.”

Here’s how to secure one of the 5 places:

Step 1 – Book Your 30-Minute Strategy Call
We’ll answer your questions, confirm fit, and lock in your place in the Early Adopters Launch.

Step 2 – Schedule Your Workshop
If you’re a good ROI fit, we’ll book your Onsite AI ROI Acceleration Workshop & Roadmap and get started.

From there, you’ll either:
✔ Move straight into deployment with confidence and speed-to-ROI.
✔ Or leave with a custom AI ROI Roadmap you can action at your own pace (or with me).

Secure your spot as one of the first 5 early adopters for just £3,000 (normally £5,000)

Why Work With Me

I’ve spent 25+ years in the IT channel, trusted by global vendors, distributors, and 500+ MSPs worldwide.

In the last 18 months, I’ve worked with HPE, Nvidia, and TD Synnex to translate emerging AI technologies into measurable business results — helping their partners become AI-ready and even build AI practices.

Now, I’m bringing that same expertise to the MSP and reseller channel, with ROI-driven AI solutions at accessible entry points designed for your business reality.

Here’s why companies — and now you — choose to work with me:

25+ years in the IT channel
Trusted by HPE, Nvidia, TD Synnex, and 500+ MSPs worldwide
Multi award-winning sales and partner enablement programs
Proven track record in building scalable, profitable sales systems
Partnered with tested AI platforms — no risky experiments

👉 My real value? Simplifying complex technologies and translating them into measurable outcomes. I’m People-First — focused on augmentation, not replacement. And unlike consultants who sell you the AI dream and leave you to figure it out, I stay with you as your AI Growth Partner — walking the path with you end-to-end, delivering solutions, ROI, and transformational results that leapfrog you ahead of competitors.

Secure your spot as one of the first 5 early adopters for just £3,000 (normally £5,000) in return for a testimonial.