The 7-Week Copilot To AI Sales Challenge
From License Reseller → to Trusted AI Growth Partner
Stuck reselling low-margin licenses? In 7 weeks, you’ll package, price, and deliver Copilot as the foundation of a profitable AI practice.
Join the 7-Week Copilot To AI Sales Challenge and learn the exact framework to turn Copilot into recurring revenue — and your MSP into a trusted AI growth partner.
Next cohort starts Wednesday 7th January 2 - 3.30pm UK time
Spots are limited — Grab Your Spot Today
Turn License Margins into 10x Profit
Prove ROI in 30-90 Days with Quick Wins
Grow Beyond Copilot into Full AI Services
Your Clients Aren’t Buying AI. They’re Buying Results.
Clients don’t wake up wanting “AI.” They wake up wanting:
✅ More time back
✅ Smarter insights
✅ Faster processes
✅ Growth without complexity
And right now, they’re looking to you — their MSP — to guide them.
The problem?
👉 Too many MSPs are just selling Copilot licenses.
👉 Their teams aren’t confident in showing value.
👉 They’re missing the chance to position Copilot as the first step in a bigger AI journey.
The Opportunity of a Lifetime for MSPs
AI is the biggest shift since Office 365.
The MSPs who step up now will:
✅ Become the trusted AI advisor for clients
✅ Deliver quick wins that lead to long-term client relationships
✅ Build recurring revenue from AI enablement services
✅ Lead the conversation instead of playing catch-up
But you can’t do any of that if you only sell licenses.
You need a framework. A strategy. A proven step-by-step way to sell and deliver Copilot as the foundation of your AI growth practice.
That’s exactly why I created The 7-Week Copilot Sales Challenge
Introducing The 7 Steps to AI Growth™ Framework
From Copilot → to Complete AI Strategy.
👉 Your signature process to move from dabbling in AI → to leading with AI.
Here’s the truth: Copilot is only one part of the AI journey — but it’s the best place to start. Customers are already asking for it, which makes Copilot the perfect quick win. By starting here, you’ll prove the value of AI internally, create success stories fast, and build the confidence to scale into bigger AI opportunities with clients.
📅 What You’ll Get in the 7-Week Copilot Sales Challenge
This is live, hands-on, show-not-tell training designed to help you:
✅ See real Copilot use cases in action
✅ Get scripts, prompts, and frameworks to use with clients immediately
✅ Receive live AI sales coaching so you sell outcomes, not features
✅ Build the same AI journey you’ll later deliver to clients
⚡ Can’t make it live? Every session is recorded and you’ll have access to replays.
By the end of 7 weeks, you won’t just know about Copilot — you’ll have a client-ready AI enablement journey mapped, tested, and ready to roll out.
Here’s the full journey:
Week 1 – Adopt (Internal Mastery)
Before you sell it, you must live it.
- Identify and empower internal AI ambassadors and super-users to lead adoption
- Embed Copilot into daily workflows for sales, admin, and technical roles
- See live demos of Copilot in action across different functions
- Use gamification and leader-boards to spark excitement and engagement
- Run small internal pilots and capture quick wins
- Create internal success stories to showcase with clients
Week 2 – Assess (Customer Readiness)
AI is only as strong as the data behind it.
- Learn how to run readiness assessments.
- See templates covering governance, security, and data quality.
- Walk away with a bespoke paid assessment you can sell immediately for £1500 +
- Understand how to leverage vendor & distributor resources to strengthen your offers.
Week 3 – Align (Packaging & Positioning)
Don’t sell a SKU. Sell a solution.
- Learn how to package Copilot-as-a-Service.
- See examples of service bundles and pricing.
- Walk away with your own offer, ready to pitch.
- Master pricing strategy & margin modeling so you know exactly how to stack value and profit.
- Learn how to position Pilot → Expand packages for hesitant clients.
Week 4 – Activate (Onboarding & First 30 Days)
Clients don’t buy AI. They buy results.
- Learn how to deliver quick wins in 30 days.
- See department-specific use cases.
- Walk away with a launch plan and onboarding playbook.
- Deploy a 30-day pilot playbook to convert trials into long-term wins.
Week 5 – Accelerate (Adoption & ROI)
Adoption drives expansion & renewals.
- Measure usage and gamify engagement with leaderboards and ROI dashboards.
- Prove ROI with adoption trackers that turn usage into client-ready results.
- Run "Prompathons" and share prompt libraries to spark creativity and drive viral adoption.
- Leverage adoption hubs & platforms to create stickiness and upsell recurring services.
- Use ROI milestones to trigger Pilot → Expand client growth.
Week 6 – Assure (Ongoing Security & Compliance)
AI without trust is a deal-breaker.
- Learn how to deliver continuous assurance.
- See frameworks for GDPR, ISO, and regulated industries.
- Walk away with a recurring service offer to secure client trust.
- Package security & compliance assurance into profitable, billable offers.
Week 7 – Advance (Beyond Copilot)
Copilot is the start, not the destination.
- Learn how to expand into AI agents, Power Platform, and custom solutions.
- See examples of industry-specific AI services.
- Walk away with a roadmap to position yourself as a strategic AI growth partner.
- Tap into vendor programs & co-sell opportunities to fund and scale your AI practice.
By the end of the 7 weeks
Microsoft and distributors are doing a fantastic job creating awareness and helping partners get Copilot-ready. But readiness and adoption are only the beginning.
This challenge is different. By the end of 7 weeks, you’ll have the full
Copilot To AI Value Ladder™
🔥 You’re going to walk away with:
- Real internal use cases to embed Copilot into your own workflows fast
- Customer interview templates to spot where automation & AI can deliver impact
- A custom AI + Copilot Readiness Assessment you can sell immediately for £1500 plus per engagement.
- Your full AI Offering Bundle + Copilot-as-a-Service package — positioned to 10x profit
- A 30-Day Pilot Playbook to onboard clients and deliver quick wins
- A 90-Day Adoption & Acceleration Plan to drive expansion and renewals
- Customer leader-boards, Prompt-a-thon packs, and ROI dashboards to gamify adoption
- Security & compliance checklists so every client feels safe and assured
- And finally — your “Beyond Copilot” roadmap to launch AI Agents & custom AI solutions
In short: you’ll finish with a complete, ready-to-sell AI practice that makes you the go-to growth partner for your clients.
👉 That’s the difference between stopping at readiness and adoption — and building a profitable AI practice.
Meet Fiona Challis – Your AI Growth Partner
I’m not here to sell you AI hype. I’m here to show you how to turn AI into measurable business results — the kind that grow revenue, cut costs, and create ROI in 30–90 days.
Over the last 25+ years in the IT channel, I’ve worked with 500+ MSPs and been trusted by global leaders like HPE, NVIDIA, and TD Synnex to design partner enablement programs and build profitable AI practices.
Most recently, the AI enablement programs I created generated $59 million in sales in just the last 6 months.
For the past 18 months, I’ve been deep in the AI trenches — testing, implementing, and refining what actually works (and what doesn’t). And here’s the truth: your clients don’t care about AI itself. They care about the results AI gives them — more time, smarter decisions, faster workflows, and growth without extra headcount.
That’s the difference when you work with me:
👉 I don’t teach tech. I teach business outcomes and ROI.
👉 I don’t talk in jargon. I give you client-ready stories, demos, and frameworks.
👉 I don’t leave you with theory. I show you exactly how to sell and deliver results.
When you train with me, you’ll stop “selling AI” — and start selling the results your clients actually want to buy.
Because the MSPs who win in this AI wave aren’t the ones who can explain how Copilot works.
They’re the ones who can prove how Copilot delivers quick wins today — and opens the door to long-term AI growth tomorrow.
Your Investment
You have two powerful ways to join the 7-Week Copilot Sales Challenge:
Group Program (for smaller MSPs)
£1500
Per Person
-
Group Program (for smaller MSPs) Includes:
- Weekly live training + demos
- Full access to the 7-Step AI Growth™ Framework
- Tools, templates, and client-ready assets
- Peer community of MSPs on the same journey
Investment:
£1,500 plus VAT
Private In-House Program (for larger MSPs)
£7500
On-Site
Private In-House Program (for larger MSPs) Includes:
- Run internally with your own team
- Delivered over 2 focused days
- Tailored demos and strategy workshops
- Full access to the 7-Step AI Growth™ Framework
- Tools, templates, and client-ready assets
Investment:
£7,500 plus VAT
“I’m only four weeks into Fiona’s "Copilot To AI Sales Challenge", and it has already given me things I didn’t have; a clear AI Readiness offer, a practical 30-day Co-Pilot playbook, and, importantly, the belief and confidence to take it to market.
The weekly calls with other MSPs are handy. Hearing what’s working for them and swapping ideas keeps me moving. I leave each session with something I can use straight away.
I can see that, by the end of the course, I will have a framework I can use to launch a brand-new service at Cache4. Getting that in seven weeks is amazing. Left to my own devices, as an overthinker and a perfectionist, it would have taken me, well, ‘never’!
If you want to make sense of Copilot and turn it into something real you can deliver, Fiona’s programme makes it simple and actionable.”
— Paul Crooks, Managing Director, Cache4 IT Solutions
Your ROI: 10x Profit Uplift
This isn’t just training — it’s the difference between scraps of license margin and building a profitable AI service.
Take a 20-seat client as an example:
-
If you just resell licenses:
£30/user/month × 20 = £600 revenue
Profit margin ~£2/user → £40 profit/month (≈£480/year) -
After this training (bundled Copilot-as-a-Service):
£40–£50/user/month × 20 = £800–£1,000 revenue
Profit margin ~£17/user → £340 profit/month (≈£4,080/year)
👉 That’s nearly a 10x profit uplift from the same client.
Which means:
-
Group Program (£1500) = paid back with less than one 20-seat client.
-
Private In-House Program (£7500) = paid back with just 3 clients (60 seats).
After that, every client is pure upside.
💡 My guarantee to you: Secure ROI in 90 days — or I’ll work with you until you do.
Why Join Now
The difference between MSPs who succeed and those who dabble is simple:
✅ The winners build a true AI Growth Strategy.
❌ The dabblers just sell licenses.
This is your chance to lead the AI conversation with your clients — not follow it.
Are you ready for the challenge?
Our next 7-Week Copilot Sales Challenge kicks off in October 1st.
Spots are limited and it’s first-come, first-served.
In 7 weeks, you’ll move beyond license margins into profitable AI services. Your clients are already looking for an AI advisor — the only question is: will it be you, or your competitor?
