The 7-Week Copilot Sales Challenge

The Opportunity of a Lifetime for MSPs

 AI is the biggest shift since Office 365.

 The MSPs who step up now will:
✅ Become the trusted AI advisor for clients
✅ Deliver quick wins that lead to long-term client relationships
✅ Build recurring revenue from AI enablement services
✅ Lead the conversation instead of playing catch-up

But you can’t do any of that if you only sell licenses.

You need a framework. A strategy. A proven step-by-step way to sell and deliver Copilot as the foundation of your AI growth practice. 

That’s exactly why I created The 7-Week Copilot Sales Challenge 

Week 1 – Adopt (Internal Mastery)

Before you sell it, you must live it.

• Learn how to embed Copilot into your team’s workflows.
• See live demos in sales, admin, and technical roles.
• Walk away with internal success stories to share with clients.
• Discover how to run small internal pilots and capture results you can showcase.

Week 2 – Assess (Customer Readiness)

AI is only as strong as the data behind it.

• Learn how to run readiness assessments.
• See templates covering governance, security, and data quality.
• Walk away with a paid assessment you can sell immediately.
• Understand how to leverage vendor & distributor resources to strengthen your offers.

Week 3 – Align (Packaging & Positioning)

Don’t sell a SKU. Sell a solution.

• Learn how to package Copilot-as-a-Service.
• See examples of service bundles and pricing.
• Walk away with your own offer, ready to pitch.
• Master pricing strategy & margin modeling so you know exactly how to stack value and profit.
• Learn how to position Pilot → Expand packages for hesitant clients.

Week 4 – Activate (Onboarding & First 30 Days)

Clients don’t buy AI. They buy results.

• Learn how to deliver quick wins in 30 days.
• See department-specific use cases.
• Walk away with a launch plan and onboarding playbook.
• Deploy a 30-day pilot playbook to convert trials into long-term wins.

Week 5 – Accelerate (Adoption & ROI)

Adoption drives renewals.

• Learn how to measure usage and gamify engagement.
• See leaderboards, ROI dashboards, and adoption trackers.
• Walk away with tools to prove ROI to clients.
• Explore AI tool add-ons (like adoption hubs) you can upsell for recurring revenue.
• Use ROI milestones to trigger Pilot → Expand client growth.

Week 6 – Assure (Ongoing Security & Compliance)

AI without trust is a deal-breaker.

• Learn how to deliver continuous assurance.
• See frameworks for GDPR, ISO, and regulated industries.
• Walk away with a recurring service offer to secure client trust.
• Package security & compliance assurance into profitable, billable offers.

Week 7 – Advance (Beyond Copilot)

Copilot is the start, not the destination.

• Learn how to expand into AI agents, Power Platform, and custom solutions.
• See examples of industry-specific AI services.
• Walk away with a roadmap to position yourself as a strategic AI growth partner.
• Tap into vendor programs & co-sell opportunities to fund and scale your AI practice

Meet Fiona Challis – Your AI Growth Partner

I’m not here to sell you AI hype. I’m here to show you how to turn AI into measurable business results — the kind that grow revenue, cut costs, and create ROI in 30–90 days.

Over the last 25+ years in the IT channel, I’ve worked with 500+ MSPs and been trusted by global leaders like HPE, NVIDIA, and TD Synnex to design partner enablement programs and build profitable AI practices.

Most recently, the AI enablement programs I created generated $59 million in sales in just the last 6 months.

For the past 18 months, I’ve been deep in the AI trenches — testing, implementing, and refining what actually works (and what doesn’t). And here’s the truth: your clients don’t care about AI itself. They care about the results AI gives them — more time, smarter decisions, faster workflows, and growth without extra headcount.

That’s the difference when you work with me:
👉 I don’t teach tech. I teach business outcomes and ROI.
👉 I don’t talk in jargon. I give you client-ready stories, demos, and frameworks.
👉 I don’t leave you with theory. I show you exactly how to sell and deliver results.

When you train with me, you’ll stop “selling AI” — and start selling the results your clients actually want to buy.

Because the MSPs who win in this AI wave aren’t the ones who can explain how Copilot works.
They’re the ones who can prove how Copilot delivers quick wins today — and opens the door to long-term AI growth tomorrow.

Your ROI

This isn’t just training — it’s an investment you can pay back in a single client.

• One 20-seat client on Copilot-as-a-Service at £40/user/month = £800/month revenue.
• Typical MSP margin: ~£17/user/month = £340/month profit.
• Over 12 months = £4,000 profit from one 20-seat deal.

👉 That means:

• Group Program (£2,500 founders) = paid back with less than half of one 20-seat client.
• Private In-House (£7,500 founders) = paid back with just 2 clients (40 seats).

After that, every client is pure upside. 

My guarantee to you - Secure ROI in 90 Days or I’ll Work With You Until You Do