MSP Sales Mastery

7 Week Live Event

With Leading MSP Sales Expert – Fiona Challis

Join Us Every Monday To Get Your Week Off To A Flying Start

***LAST FEW PLACES REMAINING ***

7 Weekly Interactive Master Classes To Accelerate Your MSP Sales Engine

Week 1 – How to create a winning MSP sales strategy to hit your sales & pipeline target

You will learn:

• The 3 must have sales strategies to grow your MSP business
• How to identify the number of sales, appointments & leads you will need to convert to achieve your sales goals
• Which sales activities you must put in place to build your sales pipeline and achieve your targets & goals
• How to document your sales strategy & measure your sales success

Week 2 – How to create a winning value proposition for your MSP business

You will learn:

• The biggest mistake I see MSP’s make when it comes to Lead Generation & Selling
• Why understanding your customers business outcomes is the very first thing you need to do before chasing leads, appointments, and sales.
• To niche or not to niche and how to identify your target clients
• A framework that will easily help you to understand your customers business outcomes and what they see as value
• How to create a customer centric value proposition for your business

Week 3 – How to create a 12-week lead generation campaign to covert leads to customers

You will learn:

• How customers buy managed services today
• How to create a detailed yet very simple 12-week lead generation campaign
• How to create engaging content that captures your customers attention
• How to create a displacement, new business & referral campaign
• How to identify opportunities in your existing customer base
• Which social platforms and tools to use to target your ideal prospects

Week 4 – How to qualify prospects & take them offline

You will learn:

• Which call to actions & conversation starters to use to get prospects to come offline
• Which door openers & key words to use to book initial sales calls and appointments
• How to qualify prospects on the first sales call and decide if they are right for your business
• How to create a nurture campaign and sales funnel to convert prospects into customers
• What tools you should use to automate your lead generation & nurture campaign

Week 5 – How to run effective sales calls and meetings with qualified prospects

You will learn:

• How to demonstrate the value of the sales meeting to your customers in advance
• Why business conversations win over technical conversations any day!
• A winning framework to help you structure a business conversation
• The key stakeholders in your customers business and who you should be talking to
• Key sales questions to ask in the sales call or meeting and what to listen for
• How to identify priorities & gaps in your customers business that you can help close
• How to easily connect the technology and business dots so that your customers see why they need your managed services

Week 6 – How to create and convert winning sales proposals & present your solutions

You will learn:

• How to create a simple yet winning 8-page proposal and presentation
• What to include and what not to include in proposals & presentations
• How to present your pricing in proposals to get customers to make the right choice
• How to easily build a one-page annual account plan, health score card, priority roadmap, QBR plan and budget plan with your customers
• How to ensure customers get back to you after sending your proposal
• The secret sauce to dramatically increasing your close rate of proposals

Week 7 - How to close the sale & handle the most common MSP sales objections

 You will learn:

• How to make closing the sale easy!
• What customers are really saying when they give you an objection
• How to answer the 3 critical sales questions every customer is asking:
  • Why should I buy from you?
  • How do you differentiate?
  • Why should I pay you more than any other MSP?
• How to overcome price resistance, demonstrate value and overcome the most common MSP sales objections

MSP’s that have already completed this program have achieved incredible results:

Bonus Masterclasses

• How to outsource your lead generation & marketing – with guest speaker
• How to create profitable MSP plans – with guest speaker
• How to recruit and train quality MSP sales staff – with guest speaker
• What does a good MSP look like to investors – with guest speaker
• MSP Secrets – learn what systems, tools and sales strategies are working best for MSP’s in our program – with a certified MSP

Online MSP Sales Community

Interactive with fellow MSP’s and post your sales questions in our weekly networking break out rooms

MSP Sales Mastery Certification

Graduate with your fellow MSP’s and raise a virtual glass to getting your MSP Sales Mastery